“Kroger’s commitment to innovating and creating new plant-based food mirrors … Located in the packaged traditional meat case, Simple Truth Emerge plant-based patties and grinds offer the same taste, texture and sizzle on the grill or in a pan as beef and are free of GMOs, dairy, gluten and soy, Kroger reported. This is part of our comprehensive database of 40,000 foods including foods from hundreds of popular restaurants and thousands of brands. The Kroger Co., the Cincinnati, Ohio-based retailer, is adding the new Simple Truth Plant Based collection to its store shelves.The collection will include fresh meatless burger patties and grinds, as well as plant-based cookie dough, pasta sauces, sausages, deli slices, dips and other items. “And Kroger is excited to launch 50 additional Simple Truth plant-based products this year, expanding the selection we offer to our customers and growing our Simple Truth brand, which exceeded $2.3 billion in sales last year.”. Related: Kroger unveils Simple Truth plant-based food line. Simple Truth Emerge joins the Simple Truth Plant Based collection that Kroger launched last fall, including vegan chocolate chip cookie dough, oat milk, sour cream, deli slices, sausage and other products. Overall, the Simple Truth portfolio includes more than 1,550 natural and organic products, with new items launching monthly, Kroger said. Simple Truth Meatless Kielbasa packaging. Kroger said Wednesday that Simple Truth Emerge pea-based meatless burger patties and grinds are now available in its store banners nationwide. 2%, Eisen  Lines and paragraphs break automatically. And the collection will include easy-to-identify packaging featuring a distinct icon that will help customers locate the items as they navigate through store aisles or when shopping on kroger.com. Behind dairy, meat was the second-largest of the plant-based food categories, with sales rising 10% over the past year to about $801 million and representing 2% of overall retail packaged meat sales. As more of our customers explore and embrace a flexitarian lifestyle, Simple Truth Emerge is a fresh innovation that provides a flavorful meat alternative that cooks comparably,” Phipps commented. “Customers can find plant-based foods throughout Kroger grocery aisles that can be incorporated into one meal, or every meal,” Grieshaber explained. We recommend investing in a kitchen thermometer like the Habor Meat Thermometer to ensure your food is thoroughly cooked. Web page addresses and e-mail addresses turn into links automatically. "Kroger continues to be at the intersection of plant-based curiosity and culinary innovation. NIO Stock Price Falls 7.35%: Why It Happened, NAKD Stock Price Increases 47.16%: Why It Happened, TTNP Stock Price Increases 34.75%: Why It Happened, NIO Stock Price: $54.70 Target By Bank of America, Kroger has announced it is launching a new Simple Truth Plant Based collection featuring new meatless burger patties and grinds. The Cincinnati-based supermarket retailer noted that Simple Truth Emerge also brings more affordable prices to the plant-based meat segment. Number 8860726. The Simple Truth plant-based collection includes Meatless Burger Patties, Meatless Grinds, Chocolate Chip Cookie Dough, Alfredo Pasta Sauce, Bolognese Pasta Sauce, Deli Slices (Black Forest Ham and Salt & Pepper Turkey), Sausage (Kielbasa and Chorizo), Cream Cheese, Sour Cream, French Onion Dip, and Queso. This collection includes new fresh meatless burger patties and grinds along with plant-based cookie dough, pasta sauces, sausages, deli slices, dips, and other items. “Kroger believes that everyone deserves to have access to fresh, affordable and delicious food, no matter who you are, how you shop or what you like to eat. National brand launch follows 60-store, three-state pilot, Whole Foods Market serves up Thanksgiving Day turkey insurance, Variety and convenience liven up the meat case, Survey: Thanksgiving grocery shopping plans unshaken by pandemic, USDA announces additional $500 million for food box program, © 2020 Informa USA, Inc., All rights reserved, Walmart to light up the holidays with live drone shows, Online grocer Farmstead goes live in Charlotte, expanding to Raleigh-Durham, Cost of traditional Thanksgiving dinner at home drops more than $2, Online grocery shopping still a mainstay for COVID-concerned consumers, Southeastern Grocers moves forward with IPO, Bigger customer base portends more growth for U.S. online grocery market, Retailer of the Year: A New Chapter for Albertsons, Family meals take on renewed value amid pandemic, Kroger, PBFA pilot plant-based meat section, Kroger unveils Simple Truth plant-based food line, 16-week merchandising test with the Plant Based Foods Association (PBFA), Simple Truth Plant Based collection that Kroger launched last fall, Allowed HTML tags:

. The Kroger Co. has launched Simple Truth Emerge plant-based fresh meats, extending its flagship natural/organic own brand into one of the nation’s fastest-growing food categories. It's quick, under twenty bucks and it's waterproof - and hey - we get a small referral fee for any purchases. Learn the good & bad for 250,000+ products. Along with plant-based patties and sausages, the pilot includes deli slices, roasts, seitan and jackfruit. In a merchandising test, Kroger and the Plant Based Foods Association are measuring the sales and engagement impact of plant-based meat sets inthe traditional meat department. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. “Since its launch in January 2013, Simple Truth has become the leading natural and organic brand in the country, with annual sales exceeding $2.3 billion,” said Phipps in a statement. “Kroger is at the intersection of plant-based curiosity and culinary innovation. 0%, Vitamin C  The Simple Truth collection was unveiled by Kroger Vice President Branding + Marketing + Our Brands at Gil Phipps at the Good Food Conference in San Francisco. The conference was hosted by the Good Food Institute — which focuses on creating healthy and humane sustainable food supplies. “We are thrilled to see Kroger continue to embrace plant-based foods, particularly plant-based meat in this way,” explained Bruce Friedrich, the co-founder and the executive director at The Good Food Institute.