–, When asked to prioritize one capability that will be most important to marketing in the future, 33% of marketers answered: “personalization.” –, 74% of marketers say targeted personalization increases customer engagement. Personalized emails make an email more likely to be opened and clicked on. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. –, Some brands have recorded 8x improvement on click-through rates with a personalized video versus standard outbound email campaigns. Check out Campaign Monitor’s full list of integrations. The entire journey is streamlined, and there’s less confusion about how the reader can keep following the path to conversion. Check out Campaign Monitor’s full list of integrations. One-fifth of marketers personalize their blogs (20%), while nearly as many provide personalized navigation (18%) and personalized search experiences (17%). facts. List segmentation is the practice of dividing up your email list into smaller segments based on the information they provided during their opt-in, such as their gender, age, location, etc. Due to varying update cycles, statistics can display more up-to-date Discover all statistics and data on Personalized marketing now on statista.com! $�@�/@�=��� .S��s�R�� KH���X� BHp��� �A��@B[H�m�2��� ��^@���H�����0�b``�3��%@� �� endstream endobj startxref 0 %%EOF 69 0 obj <>stream Update, Insights into the world's most important technology markets, Advertising & Media Outlook The statistics we compiled here show the true importance of customer loyalty. From there, you can leverage information like name, demographic data, purchase history, etc., so your emails can instantly become much more relevant and engaging. 57% of users agree to provide personal information if this will improve the service and offer. –, 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. Using these tags to insert a user’s name is a great way to begin the personalization process, but using other data collected can help personalize your email campaigns even further. h�bbd``b`z The Power of Email Personalization to Reach Humans (Not Just Inboxes), The Ultimate Email Marketing Personalization Checklist, 7 Must-Know Email Personalization Tactics, The Modern Day Struggle of Email Personalization. %PDF-1.5 %���� 16 0 obj <> endobj 44 0 obj <>/Filter/FlateDecode/ID[]/Index[16 54]/Info 15 0 R/Length 121/Prev 65629/Root 17 0 R/Size 70/Type/XRef/W[1 2 1]>>stream Today, marketers are going far beyond leveraging subscribers’ first names—they’re working hard to find ways to use smart, relevant email marketing to create new opportunities. Personalized emails stand out within the inbox as highly relevant, tailor-made material. All important statistics are prepared by our experts – available for direct download as PPT & PDF! Harness the power of integrations. Second most used format of personalization, Share of marketing professionals who are not satisfied with levels of personalization on websites, Share of U.S. marketers using age data for content personalization in e-mail marketing, U.S. consumers interested in online retailers using their purchase history for mobile shopping recommendations, U.S. consumers likely to do business with media companies offering personalized online experiences, U.S. consumers likely to do business with media companies offering personalized offline experiences, U.S. internet users who think that relevant personalized video ads take away from the viewing experience, U.S. consumers who think online retailers are successful at delivering online personalized experiences, U.S. consumers who think automotive companies are successful at delivering offline personalized experiences.