Email newsletters with multiple articles. The statistics for video content prove that ignoring this medium is risky as Cisco predicts, … These emails are typically more FYI, but will often include … Pay Per Click (PPC) A paid marketing tactic that displays digital advertising in media where you pay … Direct Marketing (Email) – Generating emails to prospective customers using lists that are rented or through partnerships with other companies or through lists you’ve built yourself. Video. Direct Marketing (Print) – Sending print pieces, gifts, and other items to prospective customers using lists you rent or get through partnerships or build yourself.