in films like Dilwane Dulhaniya Le Jayenge (The Brave Hearted will take away The Bride)”. Daniel Chandler Genre and Audience David Buckingham John Hartley There are specific Copyright © 2007 - 2020 Revision World Networks Ltd. The now largely discredited direct effects model of media studies assumes that media audiences passively accept media messages and exhibit predictable reactions in response to those messages. Types of fiction which may seem unrelated can also be combined to form hybrid subgenres, such as the melding of horror and comedy such as in the Shaun of the Dead. An Introduction to Genre Theory. A film genre is a motion picture category based on similarities in either the emotional response to the film (namely, tragic, comic, etc.) Edusites is used by more than 5,000 members. Submarine is both social realist in format but using comedy conventions typical for a rites of passage film”. Daniel Chandler – Genre is Too Restricting: “Films like Gravity have a limited appeal due to notions of predictability (notions of self sacrifice) even through Cuaron attempted more verisimilitude than other ‘space films’ like Mission to Mars and Apollo 13. Genre offers pleasure of familiarity. A film must match the genre’s conventions to be identified as part of that genre. genre theory, including Neale. Other conventions are the same however, despite this key difference and serve to maintain interest in an apparently evolving genre”. narratology, including Todorov . Jason Mittel – Industry Uses Genre Commercially: “Genre is a way of exploiting an audience who enjoy certain types of representations e.g. Or Check out the Video Lesson! John Hartley – Genre is Interpreted Culturally: “Bollywood films are predominantly watched and interpreted culturally by a Hindi target audience and students of the genre who understand the encoded metaphor and meaning through the elaborate dance routines e.g. This theory was put forward by Professor Stuart Hall in ‘The Television Discourse - Encoding/Decoding’ in 1974, with later research by David Morley and Charlotte Brunsden. 22. Genre Theory Steve Neale Genre that uses repetition won't attract audiences, the genre needs to evolve with the audience as "difference is absolutely essential to the economy of genre". Genre is constituted by specific systems of expectations and hypothesis which spectators bring with them to the cinema and which and which interact with the films themselves during the course of the viewing process. Introduction As part of this topic, you will investigate genre, narrative and representation in three British magazines. structuralism, including Lévi-Strauss. The term is widely used inrhetoric, literary theory, media theory torefer to a “distinctive type of ‘text’”. For Robert Hodge and Gunther . Psuedo Individualisation “Putting a spin/twist on something to create something new and original” Click here for an in-depth look at the theory… Our support of the new Media Studies specifications includes over 260 fully resourced lessons which include Lesson by Lesson Online Slides, Full Guides, Student Workbooks. Steve Neale’s theory of Repetition and Difference. Genre theory revolves around the ideas surrounding how we define and distinguish genres, and how we categorise films into genres based on usually conventional factors. Genre studies is an academic subject which studies genre theory as a branch of general critical theory in several different fields, including art, literature, linguistics, and rhetoric.. tabloid newspapers and the obsession with celebrity gossip which is also used as a form of synergy with programmes like “I’m a Celebrity – Get me out of Here!”. genre also offers empathy and escapism to their audience. Copyright © 2007 - 2020 Revision World Networks Ltd. Genre is constituted by specific systems of expectations and hypothesis which spectators bring with them to the cinema and which and which interact with the films themselves during the course of the viewing process. GCSE Media Studies learning resources for adults, children, parents and teachers organised by topic. Neale states that the film and it’s genre is defined by two things: How much is conforms to its genre’s individual conventions and stereotypes. How much a film subverts the genre’s conventions and stereotypes. If they postpone these pleasure then the audience get additional pleasure from prolonged anticipation. Genre, which comes from the French word for 'type', is important for both consumers and media producers. January 1997; Authors: Daniel Chandler. Deborah Knight said "satisfaction is guaranteed with genre". Genre Theorists - Media Studies - Revision World Neale states that Hollywood’s generic regime performs two functions: To guarantee pleasure and meaning for the audience. or the narrative elements. John Fiske – Genre as ‘Convenience’ for Producers and Audiences: “With X-Men Origins: Wolverine, a familiar action adventure formula is developed (hybridized with Science Fiction and the Superhero genre) which serves to ensure 20th Century Fox target a market who have expectations in terms of conventions”. feminist theories including bell hooks and Van Zoonen postmodernism, including Baudrillard. Daniel Chandler (2001) details that theword genre comes from the word for kindor class. This Media Studies A-level section includes a brief description of some of the main Genre Theorists including: Buckingham, Chandler, Fiske, Hartley, Jenkins, Mittel and Neale. Henry Jenkins – Genre constantly ‘Breaks Rules’ e.g. Steve Neale – Genre as Repetition and Difference: “Genre is familiar to audiences through the repetition of conventions like a physically strong, dynamic, violent, male hero in Action Adventure Video Games like Assassin’s Creed and GTAV but is challenged by a female lead character in Tomb Raider and Beyond: Two Souls. Consumers can make choices about media texts they wish to … The word 'genre' comes from the French word meaning 'type' or 'class'. Media genres appear within a medium (film, television) such as the "horror" film or the television "situation comedy". The film must subvert convention enough to be considered unique and not just a clone of an existing film. However, before we examine the focus texts, you need to become familiar with - What a magazine is; The types of magazines available in the UK; The British magazine industry; Magazine-specific terminology; Theoretical ideas that can be used to… evolving hybridization: “Hybridization is now commonplace to maximize audience appeal but also to offer a unique selling point by appearing to break the rules e.g. Comprehensive and Outstanding all exam board A Level and GCSE Media Studies Resources for teachers, parents, and students. Steve Neale states that genres all contain instances of repetition and difference, difference is essential to the to the economy of the genre. A genre can be recognised by its common set of distinguishing features (see discussion on codes and conventions). Theories of Media Language: Semiotics: Barthes . Genre theory revolves around the ideas surrounding how we define and distinguish genres, and how we categorise films into genres based on usually conventional factors. Genre will often be divided by observing characteristic features exhibited within a film, using recurring symbols and motifs within the film to place it within a genre. To offset financial risks of film production by providing collateral against innovation and difference. ... mass media genres. Most theories of film genre are borrowed from the literary world. Media text Spectre; Genre: Action Adventure: Sub-genre: Spy Thriller: Narrative: James Bond uncovers the existence of the Spectre organisation and is on a quest to find the daughter of an enemy. The basic genres include fiction and documentary, from which subgenres have emerged, such as docudrama. The theory suggests that social and daily experiences can affect the way an audience reads a media text and reacts to it. theories of identity including Gauntlett. Other popular combinations are the romantic comedy and the action comedy film.