In 2019, the chocolate segment accounted for the highest confectionery market share. Mondelez UK maintained its lead in chocolate confectionery in value terms in 2019. Premium private label growth makes price a key factor for manufacturers. Sweet-toothed adults will consume a massive 18,144 chocolate bars, cakes and biscuits in their lifetime. It is also worth noting that high-brand recognition will go a long way in fostering the industry’s vitality. Through franchises and ambitious marketing plan, the firm is going to stabilize and develop its market share. Confections refer to food items that are rich in sugar and carbohydrates. Chocolate Confectionery Market Size, Share & Trends Analysis Report By Product (Boxed, Countlines, Molded Bars, Seasonal Chocolates, Straightlines, Others), By Type (Milk, Dark, White), by Region And Segment Forecasts, 2018 - 2025 . Consumer habits, tastes, and preferences are constantly evolving. Cadbury owner Mondelez says it is increasing its UK market share after revealing strong figures for the first quarter. Get Help With Your Essay. This report examines the UK retail market for chocolate. The venture described in this marketing strategy encompasses both domestic and international consumers. The market size includes sales through all retail channels including direct to consumer. Hershey’s generous market share in the United States is due to the confectionery company’s popularity across brands. It was the only one of the top three players to maintain its value share in 2019, as Mars Food UK and Nestlé UK saw share declines. The snack giant increased its global sales by 5.5% to $6.8bn (£5.0bn). It includes a wide range of products such as chocolates, cookies, bars, gummies, mints, and others.